Why You Should Consider Revamping Your Marketing Campaigns

Are you willing to revamp your advertising and marketing campaigns to achieve success? Well more than likely, your answer to this question should be a resounding “yes”. If you’re not currently seeing the results that you had hoped for in your business, then it’s time to take a look at your marketing pieces.

If you’re relying on brand advertising to give your website some awareness, then you should know that this model of marketing your business is totally ineffective. Let the huge corporations worry about branding.You focus on attracting prospects to you with something called “direct response marketing”.

What is direct response you ask? Well it’s simple. Direct response is a method of advertising that’s solely focused on generating a response. Unlike brand advertising, you hold your marketing and advertising efforts accountable. You see with brand advertising, you don’t know what the response is like for your ads. But with a direct response ad, you know right away if the ad was a success. And you know it by the amount of phone calls and new website visitors that you get.

Always follow direct response advertising methods. If anyone ever tells you that it takes “exposure” to market your business successfully, then know that this is a load of crap. If you want to earn money in your business the smart way, use direct response marketing only.

So now if you’re interested in direct response, you’re probably wondering how you can put it into practice for your business. Well the answer to this is that you can run a direct response ad in any targeted publications, and see whether or not the ad is working for you. Even if an advertising rep for a magazine tries to hit you with a lot of industry jargon, tell them that all you want to do is run a direct response ad, and not the kind of advertising that they will advise of you.

The bottom line is that advertising reps are in the business of making money for their company. So if you have success with your ad, then great. If not, the reps could care less. You would think that if they wanted you to do more repeat business that they would try to work with you in any way that they can, they would do it for you. But the fact of the matter is that this is just not true. They’re in it for the money, and don’t let anyone tell you differently.

When running your ad, be sure not to attempt to sell your prospect on your ad. Lead them to a 1-800 number or a website where they can request more information. You see your prospects aren’t ready to buy right away when they read your ad. They have a lot of questions and want to make sure that they’re making the right decision. So offer lots of helpful information in your subsequent contacts with this prospect.

Use these tips to market your business successfully using direct response advertising. It will be more than worth it.

Good luck with marketing your business.