Tips For Choosing Potential Direct Marketing Mailing Lists

Choosing a high quality list is the most important stage of running a direct marketing campaign. Decisions you make can have far reaching implications on conversion rates, profitability and wastage. Experts often advise that one should spend half of the direct marketing planning time for sourcing a good quality and relevant list.

But how to choose correct and high quality mailing lists to make sure that those will help you in generating well enough sales leads?

List targeting
Check whether or not the names on the list match your target market. For example, if you have a business of sports wear you would definitely not wish to contact chefs or writers or teachers. You would in that case only target sports personnel.
Likewise your target should only contain names of those who can use or buy your products and so you should only go for ‘response list’ and not for ‘compiled’.

List age
Ask if the list you are buying or renting is the fresh one or years old. If latter is the case, make sure the vendor does data cleansing before you purchase the list.

Penetration
Check how much the list can penetrate your target market. For penetrating effectively, it should contain enough detailed information so as to hit the target perfectly.

Single use or multiple uses
Single use mailing lists cost less and should expire after one time use. They are old lists with almost no maintenance or cleansing. Multiple usage lists will cost more but can be used many times and will contain potential prospects’ details.

List output
Do a trial marketing and check the output or capacity of the list to generate sales leads and then decide them to rent the list again or purchase it straightaway.

So, choose a potential direct marketing list and have successful campaigns ahead.

7 Tips to Increase Direct Mail Response and Conversion

Many estate agents in the past have used Direct Mail shots to get new instructions and many still continue to do so today. Even with the advent of the internet, this is still a very useful tool to have in the box and is indeed the main source of new instructions for many agents.

If you are one of those agents then here are some tips to increase response and conversion of your direct mailings:

Address the envelope by hand. If it looks like junk mail, it will get treated as such and binned, increase your chances by writing the envelopes by hand or at least printing the envelopes with handwritten style fonts.

Personalize the envelope. If you know the owners name, use it as a personally addressed envelope has much more chance of being opened than a “Dear Homeowner”. If you have the funds, buy a mailing list.

Use the full address. Even if you are canvassing an area yourself, pretend you are the postman and address the envelope correctly with the name if you have it as before, the street, number, town and postcode.

Mail it. Yes, send the envelope by snail mail. Something that has been received by post, with stamp on it, has a much much greater chance of being opened. Again, if your budget is limited, scan a processed stamp and print it on the envelope, with the high quality printers of today standards it’s a doddle.

Put the right envelope in the right mailbox. Make sure that you deliver the personally addressed envelope to the intended recipient. Or not? Here’s something that has just occurred to me whilst typing this: How about “posting” it in the wrong mailbox and so get the neighbour to pass it on. This way you get automatic “third party approval” – Try this at your own risk though, I’ve just thought of it and have no way of knowing that it works!!!

Make the contents stand out from the rest. Don’t do what all the other agents do and say “we are continuously looking for new listings in the area for our large client database”. Well, if that were the case, why are there still so many properties advertised on your website? Facts tell, stories sell – make an hones compelling statement about why you would like to list their property.

Make the contents “sell” to the recipient. Every contact with a potential lead should be a marketing piece in its own right, not just a statement and a request. Headline, sub-headline, text, sense of urgency and call to action. Lead the to take an action to contact you.

So here are the seven suggestions that will help you get more listings:

  1. Hand address the envelope
  2. Use the recipients name
  3. Use the full address
  4. Send it in the Post
  5. Ensure it’s delivered correctly
  6. Make it unique
  7. Make it a Marketing Piece

Following these simple guidelines will help you increase response and conversion making you more efficient and giving you more time to spend with your clients.

Network Marketing Company – 3 Essential Tools to Succeed in a Network Marketing Company

A new Network Marketing Company is started up all the time, all over the world. How does one know that you will be able to succeed in a Network company?

I have been successful in several Network Marketing Companies, and It has been my experience that many are legitimate and that you can make a lot of money working in networking.

Many reasons will be given for success in a Network Marketing Company. Included in this list are unique products, good market and the right leadership. Timing is another point that is often made.

I know that anybody can succeed, and thankfully the essential tools pertain to yourself.

Essential tool No 1, believe in yourself, and do the things that will help you grow. Know that everybody had to start at a certain point in the a company to get to the top.

Network Marketing is a direct selling strategy used to promote products. Promoters get commission for their own product sales and the sales of those they introduced to the company. The products and the company are normally marketed directly to potential consumers and potential business partners.

Essential tool No 2, The company needs people to market products and the business, it is important to know how to market. Marketing is a skill that can be taught and learned. It is essential to learn how to market even before choosing the company. There are many products out there. What one needs is an easy to follow program that will have you up and running from the start. It is useless to choose a company if you do not know how to market, how to generate leads, and the principles behind succeeding in Network Marketing.

Many people want to change their lives and are seeking, without knowing where to start.

Essential tool No. 3, To function optimally, and to succeed quickly and easily, you need to develop leadership skills. All of us has been a leader in one or the other area of our lives. It is important to recognize your own skills and worth, so that you can gain the confidence to operate your Network Marketing business.