Internet Marketing: Secrets of Writing Keyword Rich Articles in Six Easy Steps

Determining keywords is a critical step in writing articles online for effective public relations strategy. If your articles, blog, eZine, or website do not contain related keywords, surfers will be unable to find your articles when they conduct searches.

According to Sharon Housley the formula is a little tricky – you will need to locate terms that are popular and relevant to your article. “These terms may or may not be terms that *you* feel are relevant terms,” she says.

The optimal terms in an article should be terms that a potential customer would use when searching for an article with your content that relates to your area of expertise.

In order to achieve success your article should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches.

“The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines,” according to Housley.

She gives this great formula: relevant + popular with searchers but not with competitors = success

“Markets saturated with other sites competing for search terms make it difficult to find quality keywords. Sometimes it is better to optimize for a less popular term, one that is more targeted at your visitor, as it will likely have a higher conversion rate than a less specific popular term,” she believes.

So how do you go about it?

Here are 6 easy steps:

Step 1: Brainstorm a list of logical terms and phrases that relate to your area of expertise, product or offerings. This should be done by a number of individuals; sometimes people have very different ideas for search terms and by identifying a variety of people and their search terms you may tap words that hadn’t occurred to you.

Step 2: Use free and low-cost tools available online and for download to allow you to expand and research terms that have been brainstormed. The results typically vary with the tools but overall the tools will assist you in determining where to focus your keyword efforts. The tools will often assist with pay-per-click engines, creating expanded, related keywords or phrases that can be bid on.

Examples include:

KeywordTumbler – KeywordTumbler takes existing keyword phrases and generates multiple variations, reordering the words. This allows you to build a large keyword list in seconds.
http://www.keywordtumbler.com/

TheDowser - Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords optimization tool, log file analyzer, conversion tracking and optimization tool.
[http://www.thedowser.com/]

WordTracker - Wordtracker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper internet marketing keywords. Get a free keyword report and web site promotion information!
http://www.wordtracker.com/

Keyword Suggestion Tools - A handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it’s searched for, as well as get suggestions for alternate (but similar) keywords.
http://www.digitalpoint.com/tools/suggestion/

Keyword Ranking Tool - This utility can be used to check search engines for keyword ranking and track search engine ranking for your various keywords over time, which, as you probably know, is critical when doing search engine optimization.
http://www.digitalpoint.com/tools/keywords/

Overture Keyword Tool - After entering a keyword or phrase, Overture provides a list of related phrases that have been searched on. The tool provides a count that indicates the number of times the phrase has been searched on.
http://inventory.overture.com/d/searchinventory/suggestion/

Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well.
http://www.abakus-internet-marketing.de/tools/topword.html/

Google Suggestion - The Google Suggestion is a new online tool for webmasters. As you type into the search box, Google Suggest guesses what you’re typing and offers suggestions in real time. This is similar to Google’s “Did you mean?” feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type “bass”, Google Suggest might offer a list of refinements that include “bass fishing” or “bass guitar”. Similarly, if you type in only part of a word, like “progr,” Google Suggest might offer you refinements like “programming”, “programming languages”, “progesterone”, or “progressive”. You can choose one by scrolling up or down the list with the arrow keys or mouse. The tool provides a number that indicates the number of searches a specific word or phrase has had.
http://www.google.com/webhp?complete=1&hl=en

Step 3: Examine your log files on your own website to see what terms customers are using to find an article or website,

Step 4: Visit competitors web sites and articles and examine their meta tags for additional terms,

Step 5: Use a thesaurus to find related terms, include misspellings of keywords in your keywords, and optimize for various forms of nouns and verbs, including tenses and plurals.

Step 6: Measure your success. Keyword statistics give Internet marketers a way to tap into what is on the minds of Internet consumers. When you can match your marketing efforts to the various ways people locate their items of interest on the net, Housley says “potential customers will be streamed to your site like ants to a picnic”. Also measure posts to your blog or new subscribers to your Ezine as other ways to measure how successful your effective public relations strategy has been.

Source: Adapted from: “Determining Keywords” by Sharon Housley published online at http://www.softwaremarketingresource.com/forum/viewtopic.php?t=433/

The Marketing Technique Of Free Tips And How To Use It

Are you giving out free reports to your customers and clients? What kind of results are you getting from it? If you’re someone who isn’t tracking their sales and profits, then you won’t know what works and what doesn’t, and you’ll spend a lot of your time wasting money on techniques that aren’t even working for you.

Free tips can help you to gain more new customers in a hurry. This is similar to the free report method that I wrote about in a different article of mind. I believe that all business owners can use the free tips, and it’s something that you should put into action starting today.

Like I said, it doesn’t matter what business you’re in – you’ll make more money with the free tips method. Sure some businesses will probably do better if they ran free sample, free consultation, or free analysis of some sort, but the free tips method will definitely help you to bring in more sales and prospects for you.

Never delude yourself from thinking that you can’t use this technique to boost your business. If you’re a marketing consultant, you could offer free tips. If you’re a barber shop owner, offer some tips on how to keep their clean and in top shape. If you’re a pizza shop owner, you probably will better mailing out coupons instead of offering free tips, but I mentioned above that not all businesses will be able to use the free tips method.

If you’re someone who sells information products, the free tips method is your best friend. All you have to do is run an ad, offer a free report, mail out the free report along with your sales letter, and collect payment. It’s as simple as that. But to make it work, your ad has to be good enough to attract a lot of visitors to your 1-800 number or your website.

This is a strategy that will be here for the long term. I know for a fact that it still works well now, and that it will continue to work well for the near future. So be sure to get on this train to ride the beam of light into profitability. Don’t believe me? Simply give it a chance for yourself, and you’ll see how profitable these techniques really are.

Free tips can be a great way to gain new customers. All you need is a strong plan, a good product, and a good list to mail to. And if you’re doing lead generation advertising, more than likely the list that you have is up to date. So all that’s left to do now is to convert these leads into customers.

Be sure to use these tips to make as much money as possible in your business today. I’m confident that they will work for you, because they’re currently working for me as we speak. So put these tips into action right away – they are that powerful, and they won’t let you down.

Good luck with using these tips to make the most money in your business as possible.

7 Tips to Increase Direct Mail Response and Conversion

Many estate agents in the past have used Direct Mail shots to get new instructions and many still continue to do so today. Even with the advent of the internet, this is still a very useful tool to have in the box and is indeed the main source of new instructions for many agents.

If you are one of those agents then here are some tips to increase response and conversion of your direct mailings:

Address the envelope by hand. If it looks like junk mail, it will get treated as such and binned, increase your chances by writing the envelopes by hand or at least printing the envelopes with handwritten style fonts.

Personalize the envelope. If you know the owners name, use it as a personally addressed envelope has much more chance of being opened than a “Dear Homeowner”. If you have the funds, buy a mailing list.

Use the full address. Even if you are canvassing an area yourself, pretend you are the postman and address the envelope correctly with the name if you have it as before, the street, number, town and postcode.

Mail it. Yes, send the envelope by snail mail. Something that has been received by post, with stamp on it, has a much much greater chance of being opened. Again, if your budget is limited, scan a processed stamp and print it on the envelope, with the high quality printers of today standards it’s a doddle.

Put the right envelope in the right mailbox. Make sure that you deliver the personally addressed envelope to the intended recipient. Or not? Here’s something that has just occurred to me whilst typing this: How about “posting” it in the wrong mailbox and so get the neighbour to pass it on. This way you get automatic “third party approval” – Try this at your own risk though, I’ve just thought of it and have no way of knowing that it works!!!

Make the contents stand out from the rest. Don’t do what all the other agents do and say “we are continuously looking for new listings in the area for our large client database”. Well, if that were the case, why are there still so many properties advertised on your website? Facts tell, stories sell – make an hones compelling statement about why you would like to list their property.

Make the contents “sell” to the recipient. Every contact with a potential lead should be a marketing piece in its own right, not just a statement and a request. Headline, sub-headline, text, sense of urgency and call to action. Lead the to take an action to contact you.

So here are the seven suggestions that will help you get more listings:

  1. Hand address the envelope
  2. Use the recipients name
  3. Use the full address
  4. Send it in the Post
  5. Ensure it’s delivered correctly
  6. Make it unique
  7. Make it a Marketing Piece

Following these simple guidelines will help you increase response and conversion making you more efficient and giving you more time to spend with your clients.