Promoting Your Business Yourself Or by Using a Marketing Firm

Marketing a business is something you have to do in order to compete in the business world these days. It doesn’t matter how big your business is, you will need to market yourself and your business in some way. Talking about your business and attending business networking events will help you to get your name out there. A well promoted website will also benefit you but there comes a time and place where you will need to do that little bit more and either employ your own marketing people or hire a marketing agency.

A marketing agency will assess how your business works, the employees perception of the business and the businesses strengths and weaknesses. The marketing agency will then use this information combined with the goals you want to achieve to work out which marketing techniques would be best applied to your business. For a fledgling business, promotion and the creation of brand awareness maybe key but an already established medium sized business with a client base, a different approach might be needed. A marketing firm may recommend market research and direct selling in order to find out what the clients want and deliver it to them. This is the strength of good marketing companies and this is the reason you can use them for a range of services.

There are a range of various marketing skills that can be utilised by a business. Many of them can be simple to use and do yourself by utilising social networking and book marking websites but this sort of marketing is great as it is easy to do and allows you to communicate with your customer base for little or no expense. However to make a real impact you need to look at a combination of online and offline marketing methods exploiting any medium you can to your advantage.

The Marketing Technique Of Free Tips And How To Use It

Are you giving out free reports to your customers and clients? What kind of results are you getting from it? If you’re someone who isn’t tracking their sales and profits, then you won’t know what works and what doesn’t, and you’ll spend a lot of your time wasting money on techniques that aren’t even working for you.

Free tips can help you to gain more new customers in a hurry. This is similar to the free report method that I wrote about in a different article of mind. I believe that all business owners can use the free tips, and it’s something that you should put into action starting today.

Like I said, it doesn’t matter what business you’re in – you’ll make more money with the free tips method. Sure some businesses will probably do better if they ran free sample, free consultation, or free analysis of some sort, but the free tips method will definitely help you to bring in more sales and prospects for you.

Never delude yourself from thinking that you can’t use this technique to boost your business. If you’re a marketing consultant, you could offer free tips. If you’re a barber shop owner, offer some tips on how to keep their clean and in top shape. If you’re a pizza shop owner, you probably will better mailing out coupons instead of offering free tips, but I mentioned above that not all businesses will be able to use the free tips method.

If you’re someone who sells information products, the free tips method is your best friend. All you have to do is run an ad, offer a free report, mail out the free report along with your sales letter, and collect payment. It’s as simple as that. But to make it work, your ad has to be good enough to attract a lot of visitors to your 1-800 number or your website.

This is a strategy that will be here for the long term. I know for a fact that it still works well now, and that it will continue to work well for the near future. So be sure to get on this train to ride the beam of light into profitability. Don’t believe me? Simply give it a chance for yourself, and you’ll see how profitable these techniques really are.

Free tips can be a great way to gain new customers. All you need is a strong plan, a good product, and a good list to mail to. And if you’re doing lead generation advertising, more than likely the list that you have is up to date. So all that’s left to do now is to convert these leads into customers.

Be sure to use these tips to make as much money as possible in your business today. I’m confident that they will work for you, because they’re currently working for me as we speak. So put these tips into action right away – they are that powerful, and they won’t let you down.

Good luck with using these tips to make the most money in your business as possible.

Selection Vs Direction

As I have said many times before in this column it really doesn’t make any difference what you buy – stocks, funds or indexes – it takes smarts to know when to sell. Direction of the general market is more important than selection of any equity.

Everyone from the multimillion dollar analyst on Wall Street to your broker to your barber thought he was a financial genius from 1982 to 2000. Anyone using the stock page from the Wall Street Journal as a target could have picked a winner even if his aim was terrible. Just hit the page anywhere and buy that stock. We were in a secular bull market. History shows these last about 16 to 18 years and , unfortunately, are followed by a secular bear market of about the same period of time.

During the up time the case for “the market always goes up” becomes crystallized in their brain so that any set back is viewed as a “correction” that will be soon be overcome and the market will be making new high prices again. Unless you are willing to limit the amount of loss from those high prices you will give back all your profits and many times even more.

The price of a stock will fluctuate for many reasons usually involving how much profit they are making or anticipate making in the near future. During the past 5 years we have seen tremendous ups and downs in many of the major issues. When a “good” company’s stock goes down it doesn’t mean it is a “bad” company, but it does mean you will be losing money if you hang on to it. The reason you bought the stock was to make money, not lose it, so you must be willing to sell when it goes against you.

Knowing the general direction of the overall market is the key to selling success. An excellent indicator is the S&P500 Index. In the last 5 years it has gone from 920 up to 1550, down to 800 and the recent price is 975. What a ride! I have written in previous articles how to determine market direction so you will be in cash with your profits in the bank while the market is going down.

Let’s compare what some of the “good” stocks have done during that same 5-year period. AT&T from 40 to 100 to 20; Merck from 60 to 95 to 40, now 60; General Electric from 25 to 60 to 22 and, 30; Coca Cola from 88 down to 38, now 45. And there are thousands more that fit this category of losing 50% or more.

These are all “good” companies, but you can lose your shirt, pants and underwear if you stick with the Buy and Hold philosophy. By placing a trailing stop loss order of 7 to 12% as your stock advances the stock itself will tell you when to sell. Whatever stock or fund you select remember to exit when the direction changes.