Real Estate Agent Marketing Article

The real estate business is becoming tough. There are innumerable real estate agents in the US, making impressing a true challenge. Every real estate agent is special, hence, every real estate agent marketing campaign must fit its subject. It is fundamental to utilize the trial and error formula with various ideas until you find the ideal strategy for you, one that suits your personality, budget and aims.

Marketing can be intimidating; we show below several ideas we think can make the path easier for you and prove effective for drawing in the target clients. We promise that one, two or several of these will fit you once you are set to start your real estate agent marketing venture.

One. Begin a blog. A blog will help you grow your real estate business in many manners and is simple to use, making it easier to post interesting and pertinent real estate information. More quality content translates into more solid Internet presence that translates into being found on the Internet faster and stimulating a positive response from users. A blog allows you the possibility to mingle with your visitors and meet them personally, which is an important characteristic of every real estate agent marketing strategy aiming to to express to your visitors that you care for them and their needs.

Two. Increase Internet presence. Your real estate agent marketing campaign wants you to gain as many potential clients as you can. The web is an amazing way to reach persons in every place of the earth, and once you blend a website, a blog, Internet news and writings, you can be certain people will reach you, as you are everywhere. You will appear as an expert as your name is widely spread.

Idea number three. Enhance your direct marketing plans. The Internet is a fundamental real estate agent marketing tool, however, there are others of the same worth. Direct marketing is very effective to strengthen and secure your real estate business also. Try various direct marketing instruments and research what is effective; give extra value to your messages so that clients are prompted to respond.

Fourth idea. Implement PR. utilize it to thrust your real estate agent marketing campaign and reinforce your brand. A publication in a local paper, a pertinent press release or a free talk in your town regarding hints to buy a property, go a long way when trying to earn a strong image among clients.

Idea number five. Offer clients something to speak about. Your company depends almost totally on word of mouth, hence, facilitate for clients to want to talk about you and your services incessantly. Provide distinctiveness which will make you resistless and that everyone would desire to communicate to others. Nothing is ruled out, just imagine what would impress your market and research a way to give it to them: free interior design ideas, free yard consultation or a tour around their new town. The sky is the limit.

How to Open a Self-Directed Or Real Estate IRA

While it’s common knowledge that building the “nest egg” for retirement is a goal for many investors, most IRAs and employer-sponsored plans don’t allow the diversity needed to protect your hard earned money from the long-term ups and downs of markets and economies. Limited to stocks, bonds and mutual funds, investments through a traditional IRA can be volatile and unstable.

Real estate is a popular option to provide steady, passive income to meet retirement goals, but how do you fund those purchases when the majority of your savings are locked inside a traditional IRA or 401k? Self-directed or real estate IRAs can help solve that dilemma by “unlocking” the funds in traditional retirement accounts. Self-directed IRAs allow for diversification, protecting the account from economic instability and enabling account holders to invest in the real estate market using their IRA funds.

While it may seem intimidating, setting one up is usually easier that many other investment accounts. Keep reading and we’ll show you how.


The key to success in any investment endeavor is education. The more one knows about what they’re doing, the more likely they’ll be to capitalize on prime opportunities.

The best time spent in research on self-directed IRAs is looking up specialized custodians and custodial firms. If you already have a traditional IRA, then you’re familiar with the role of a custodian, but with self-directed IRAs, it’s imperative to find someone that knows all the quirks of this unique account AND is a part of a reputable financial institution. It’s your retirement, so a little extra legwork is worth it!

A good rule of thumb to keep in mind is, “You get what you pay for.” Discount services may be available, but they may not fit your plan or have the knowledge needed to carry it out. A competent custodian can advise on the rules surrounding real estate purchases with IRA funds and help you avoid “rookie mistakes.” The cost may seem frivolous, but in the end, it will save you from making a mistake that could jeopardize the tax-advantaged status of your IRA.


When you find an individual or firm that you like, request an information kit and necessary forms for opening a self-directed IRA. There will usually be an IRA agreement, fee schedule, disclosure statement and various authorization forms required for any future real estate transactions. If you’re planning on rolling or transferring funds from another IRA, look for the IRA Transfer/Rollover Request form. There will be a lot to look over and it will all be very technical, but your custodian can help you if any questions or concerns pop up.

Carefully read all the documents and fill them out. Be sure to pay close attention to “beneficiary designation” i.e. who or what will reap the returns of your investments. If not specified, the beneficiary defaults to who or what the custodian has designated in their generic IRA agreement. If you have a specific beneficiary in mind, be sure to write it down.

When all your paperwork is completed and checked over, send the package in for processing. If you plan on using any funding from another IRA, let your new custodian touch base with the old custodian. They’ll work out the paperwork needs between them, and your new custodian will let you know if anything else is needed.


Now that your new account is open, you’ll need to fill it with funds. There are several ways to do this, but the most popular is to use money you already have in your existing IRA or employer sponsored plan. This can be accomplished through a transfer or rollover.

A transfer is a tax-free move of an account from one custodian to another. Your existing IRA becomes a self-directed IRA when transferred to your specialized custodian. It’s like taking a box full of money from one person and giving it to another person.

Rollovers are moving funds from one IRA account or qualified retirement plan to your self-directed IRA account. You have 60 days to get the funds into another IRA account before you have to pay taxes on the amount withdrawn. It’s like taking the money out of one box, putting it in your pocket without spending it, then into another box before the timer runs out.

Purchase Properties

Your self-directed IRA is now open and funded. Time to go shopping!

Once you find a property you want to purchase, let your custodian know. They’ll have you fill out an Investment Authorization form to give them permission to make the purchase. Once the purchase is initiated, it will be funded with the self-directed IRA, either through a check drawn on the account or via wire transfer to an escrow company.

Erika D. Napoletano is the Director of Communications & Content for As a former holder of multiple FINRA/SEC licenses such as the Series 7, 66 and 31 as well as being a former Registered Mortgage Agent, she possesses a deep knowledge of both investments and real estate. ([]) is dedicated to providing the most relevant search results for the real estate investor on the web and offers the most comprehensive tool set available today. From smart, investment-centric property searches (search InvestorLoft listings by cap rate, cash flow, cash on cash return, down payment ad more) to the most in-depth, real-time financial calculators available online, InvestorLoft is committed to meeting the needs of the real estate investment community as well as the real estate professional.

Why the New Direct Market Access Rule Was Implemented

Recent developments in the field of computer applications have seen trade at the US markets computerized. There were several benefits derived from this. Traders can conduct business and trade at the markets, selling and buying securities at the touch of a button. To access the trading floor, the exchange provided dealers with an access code that enables them log into the system and conduct trade as they please. The dealers and brokers are however registered and also bound by rules and regulations as provided by the SEC, or Securities and Exchange Commission.

Now, many dealer brokers have been allowing their clients and customers as well as other users to use the access code provided by the SEC to trade and conduct business on the bourse. This is often referred to as naked access.

The new rules as put forward by the Securities and Exchange Commission basically sought to tame this idea. Basically, it is unacceptable that traders who are not regulated and do not fall under the jurisdiction of the SEC can conduct business directly on the trading floor. The rule mainly seeks to bar orders placed directly by clients of brokerage firms to a securities exchange platform while using the MPID or market participant identifier issued to a broker or dealer.

The dealers and brokers are usually required to, and are expected to adhere to, laid down regulations. These regulations only apply to them and cannot extend to their clients. This is why the SEC is seeking to regulate direct market access. The new rule put forward by SEC, the exchange commission, seeks to have dealers and brokers put in place risk controls before providing their clients and customers direct market access.

While this rule is basically a US market rule and does not directly affect the Canadian markets, stock brokers and securities firms such as Canada’s TMX have operations and like other sell side dealers, will be affected. While TMX is a big shares trader with operations across the US, only sell side parties will be affected. However, normal trading operations on the US markets are expected to proceed as usual.

US-based dealers and brokers are faced with a difficult situation. The SEC requires that they come up with stringent yet effective rules and controls that will enable them regulate and supervise access to previously unfettered naked access or sponsored access to the markets via the provided MPID. This is especially important as they key is that risk controls will prevent trades that exceed set capital and credit thresholds.