How To Choose A Direct Marketing MLM Company

You can find a real dream direct marketing MLM company and create tremendous wealth, but you can also wind up with the wrong company and have a horrendous experience. This article will help you choose the right direct marketing MLM company by explaining to you the types of companies out there and by teaching you how to find the right type of company needed to become very successful in this industry.

First it is important to understand that there are four types of direct marketing MLM companies on the market, lets put them into categories:

Category#1: These types of opportunities for lack of a better word and no sense beating around the bush are the scams, the schemes, the pyramid deals, etc! Basically ways to launder money between friends! Yes unfortunately there are bad people running around pretending to be real network marketers!

Once you know what to look for it is actually very easy to spot one of these scams. Here are two quick guidelines:

  1. If the company tells you they are going to pay you to recruit someone this is a scam, turn around and run away very quickly! You Can Not get paid to recruit people that is illegal! The only time and I mean the only time you can get paid is when a product or service is provided!
  2. If there is no product associated with the opportunity! There must be a real viable product and not just some made up hoax camouflaged to be a product. If the regulators deem that it is not a real viable product they will shut the company down quickly! So when in doubt stay clear!

Category #2: The 3rd type of direct marketing MLM opportunity are the big guys! The literal giants of the network marketing, direct selling and MLM industry. These are the guys who have been around for 10, 20, 30 even 60 some years! They have an outstanding track record and do at least a billion dollars in sales each and every year in the direct marketing MLM industry. These are companies such as Amway, Shaklee, Mary Kay, Avon, Xango, Usana, Herbalife, etc! There is actually about 20 of these companies out there on the market!

Now I know what you are thinking, you are saying “thanks Rob, now I am set! All I have to do is go and join one of these companies and I am good to go!” NO NO NO!!! This is where 99% of the people who join the direct marketing MLM industry go wrong! A proven track record of success is actually NOT the way to go! I know that is hard to believe and goes against traditional business sense, however, I can virtually assure you that if you have ever been in this industry before or know of anyone who has and failed or did not have they success they desired, they have been involved with one of the three opportunities I just mentioned!

None of the three of these companies is where wealth is created!! These companies are not wealth creating opportunities anymore! In the direct marketing MLM industry these companies are now simply income generating opportunities, very much like going out and getting a part time job! No freedom there and no wealth to be earned there any longer.

You see with a little bit of research into the direct marketing MLM industry you will see that the wealth has ALWAYS been created in the first 5-10 years of each of the category 3 companies launch!

Makes sense doesn’t it? It is amazing how many people do not consider this!

So that leads to the next one….

Category #4: The 4th type of company really is the holy grail of the direct marketing MLM industry. This is where ALL the wealth is created in this industry. This is where all the incredible “rag to riches” stories in this industry come from. And they only come around about once every 5-10 years.

There are two criteria for a company to be considered a category 4 company:

1. The company must still be in its early stages and have not have hit its exponential growth curb to become one of the 3rd type of companies or one of the giants! This window is typically within the first 5-10 years of launch.

2. The company must have everything in place that the category 3 companies had in place when they launched! You see if you go back and do some homework into this industry you will notice that all the successful companies or the category 3 companies all had certain primary criteria in place at launch!

Here are the primary criteria:

  • The Company Has Just Launched (first 10 years)
  • A Sexy Product Story (New Revolutionary Idea)
  • A Breakthrough Innovation in Comp Plan Design.
  • A Strong Leadership Line With Documented Success
  • Strong Financial Backing
  • International Opportunity (Global)
  • A Experienced Management Team

That is gang, if you take the time to do your research, instead of falling for the marketing hype that companies spew, you will find the category 4 company in the direct marketing MLM industry. It will happen. Simply make sure that the company you are looking at has ALL of the criteria above in place and you stand a good chance of finding the direct marketing MLM company that will help you create serious wealth & freedom in this incredible industry!

The 2nd type of direct marketing MLM opportunity or company you will find out there are the small party plan companies! We have all seen these. The little companies that recruit you to sell Candles, Tupperware and Kitchen-ware type of products around your kitchen table and your friends kitchen table. Basically a part-time retail business. Nothing wrong with these companies except it is very hard to create any serious income with them. They are more of a part time job type of deal where you could make a few hundred dollars a month if you are very good.

Network Marketing

Network Marketing (or multi-level marketing) is, by definition, simply a marketing strategy that allows a company to pay nonsalaried distributors, agents, franchisees etc a commission on direct sales of products or services. The commission, or compensation plan as it is often referred to, will vary in the same way that the company’s products will vary but, given the huge amount of reputable and successful businesses out there following this model, network marketing is clearly here to stay. What’s more, unlike ‘direct sales’ that tend to be one-off high cost purchases (think double glazing), network marketing, or referral marketing, relies on a relationship of trust between the salesperson and the customer.

So why does the term ‘network marketing’ send some people running for the hills? In a nutshell, because they confuse it with illegal ‘pyramid’ marketing scams that have made headline news. Network Marketing is not illegal – it provides genuine products for genuine prices, and there won’t be many people who haven’t heard of firms such as Tupperware, Avon, Discovery Toys, Linen-at-home, Mary Kay and endless others. Although promoted as ‘party plans’ these are all in fact network marketing schemes that allow distributors to choose their own hours of work and be compensated according to their sales. In fact, many people prefer this way of starting their own business because they tend to have low entry costs and few, or no, overheads.

For many network marketers, the tried and trusted methods of lead generation will continue to work effectively. Working their ‘warm’ market by contacting family and friends, referrals from their ‘warm’ market and happy customers, ads in local newspapers, handing out business cards, ‘opportunity’ meetings, free samples, trade shows, business groups that offer networking opportunities etc etc. There is nothing wrong with this method, and most network marketing companies will promote this method of selling in their training sessions and promotional literature. There will also be many distributors following this method who have made a good living from their mlm business.

For today’s serious network marketer, however, there are many more opportunities available to them than just these ‘direct’ methods and, in recent years particularly, with the increase in internet entrepreneurs and the downturn in the economy leading to the creation of more and more home businesses, online network marketing, referral marketing, mlm marketing etc have become everyday buzzwords to the keen marketer. The pathway to earning big money in network marketing is through growing a combination of both customers and distributors, and the internet provides almost unlimited opportunities to generate leads through either free or paid-for advertising, opt-in pages, free giveaway products that will encourage prospects to visit their website, auto-responder e-mail series, blogs, social forums, video forums such as u-tube etc etc etc.

In summary, there is no reason at all why we need the internet for network marketing but, for today’s savvy marketers, we must certainly consider it as a serious marketing tool.

Internet Marketing: Secrets of Writing Keyword Rich Articles in Six Easy Steps

Determining keywords is a critical step in writing articles online for effective public relations strategy. If your articles, blog, eZine, or website do not contain related keywords, surfers will be unable to find your articles when they conduct searches.

According to Sharon Housley the formula is a little tricky – you will need to locate terms that are popular and relevant to your article. “These terms may or may not be terms that *you* feel are relevant terms,” she says.

The optimal terms in an article should be terms that a potential customer would use when searching for an article with your content that relates to your area of expertise.

In order to achieve success your article should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches.

“The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines,” according to Housley.

She gives this great formula: relevant + popular with searchers but not with competitors = success

“Markets saturated with other sites competing for search terms make it difficult to find quality keywords. Sometimes it is better to optimize for a less popular term, one that is more targeted at your visitor, as it will likely have a higher conversion rate than a less specific popular term,” she believes.

So how do you go about it?

Here are 6 easy steps:

Step 1: Brainstorm a list of logical terms and phrases that relate to your area of expertise, product or offerings. This should be done by a number of individuals; sometimes people have very different ideas for search terms and by identifying a variety of people and their search terms you may tap words that hadn’t occurred to you.

Step 2: Use free and low-cost tools available online and for download to allow you to expand and research terms that have been brainstormed. The results typically vary with the tools but overall the tools will assist you in determining where to focus your keyword efforts. The tools will often assist with pay-per-click engines, creating expanded, related keywords or phrases that can be bid on.

Examples include:

KeywordTumbler – KeywordTumbler takes existing keyword phrases and generates multiple variations, reordering the words. This allows you to build a large keyword list in seconds.

TheDowser - Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords optimization tool, log file analyzer, conversion tracking and optimization tool.

WordTracker - Wordtracker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper internet marketing keywords. Get a free keyword report and web site promotion information!

Keyword Suggestion Tools - A handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it’s searched for, as well as get suggestions for alternate (but similar) keywords.

Keyword Ranking Tool - This utility can be used to check search engines for keyword ranking and track search engine ranking for your various keywords over time, which, as you probably know, is critical when doing search engine optimization.

Overture Keyword Tool - After entering a keyword or phrase, Overture provides a list of related phrases that have been searched on. The tool provides a count that indicates the number of times the phrase has been searched on.

Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well.

Google Suggestion - The Google Suggestion is a new online tool for webmasters. As you type into the search box, Google Suggest guesses what you’re typing and offers suggestions in real time. This is similar to Google’s “Did you mean?” feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type “bass”, Google Suggest might offer a list of refinements that include “bass fishing” or “bass guitar”. Similarly, if you type in only part of a word, like “progr,” Google Suggest might offer you refinements like “programming”, “programming languages”, “progesterone”, or “progressive”. You can choose one by scrolling up or down the list with the arrow keys or mouse. The tool provides a number that indicates the number of searches a specific word or phrase has had.

Step 3: Examine your log files on your own website to see what terms customers are using to find an article or website,

Step 4: Visit competitors web sites and articles and examine their meta tags for additional terms,

Step 5: Use a thesaurus to find related terms, include misspellings of keywords in your keywords, and optimize for various forms of nouns and verbs, including tenses and plurals.

Step 6: Measure your success. Keyword statistics give Internet marketers a way to tap into what is on the minds of Internet consumers. When you can match your marketing efforts to the various ways people locate their items of interest on the net, Housley says “potential customers will be streamed to your site like ants to a picnic”. Also measure posts to your blog or new subscribers to your Ezine as other ways to measure how successful your effective public relations strategy has been.

Source: Adapted from: “Determining Keywords” by Sharon Housley published online at