Internet Marketing: Secrets of Writing Keyword Rich Articles in Six Easy Steps

Determining keywords is a critical step in writing articles online for effective public relations strategy. If your articles, blog, eZine, or website do not contain related keywords, surfers will be unable to find your articles when they conduct searches.

According to Sharon Housley the formula is a little tricky – you will need to locate terms that are popular and relevant to your article. “These terms may or may not be terms that *you* feel are relevant terms,” she says.

The optimal terms in an article should be terms that a potential customer would use when searching for an article with your content that relates to your area of expertise.

In order to achieve success your article should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches.

“The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines,” according to Housley.

She gives this great formula: relevant + popular with searchers but not with competitors = success

“Markets saturated with other sites competing for search terms make it difficult to find quality keywords. Sometimes it is better to optimize for a less popular term, one that is more targeted at your visitor, as it will likely have a higher conversion rate than a less specific popular term,” she believes.

So how do you go about it?

Here are 6 easy steps:

Step 1: Brainstorm a list of logical terms and phrases that relate to your area of expertise, product or offerings. This should be done by a number of individuals; sometimes people have very different ideas for search terms and by identifying a variety of people and their search terms you may tap words that hadn’t occurred to you.

Step 2: Use free and low-cost tools available online and for download to allow you to expand and research terms that have been brainstormed. The results typically vary with the tools but overall the tools will assist you in determining where to focus your keyword efforts. The tools will often assist with pay-per-click engines, creating expanded, related keywords or phrases that can be bid on.

Examples include:

KeywordTumbler – KeywordTumbler takes existing keyword phrases and generates multiple variations, reordering the words. This allows you to build a large keyword list in seconds.
http://www.keywordtumbler.com/

TheDowser - Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords optimization tool, log file analyzer, conversion tracking and optimization tool.
[http://www.thedowser.com/]

WordTracker - Wordtracker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper internet marketing keywords. Get a free keyword report and web site promotion information!
http://www.wordtracker.com/

Keyword Suggestion Tools - A handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it’s searched for, as well as get suggestions for alternate (but similar) keywords.
http://www.digitalpoint.com/tools/suggestion/

Keyword Ranking Tool - This utility can be used to check search engines for keyword ranking and track search engine ranking for your various keywords over time, which, as you probably know, is critical when doing search engine optimization.
http://www.digitalpoint.com/tools/keywords/

Overture Keyword Tool - After entering a keyword or phrase, Overture provides a list of related phrases that have been searched on. The tool provides a count that indicates the number of times the phrase has been searched on.
http://inventory.overture.com/d/searchinventory/suggestion/

Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well.
http://www.abakus-internet-marketing.de/tools/topword.html/

Google Suggestion - The Google Suggestion is a new online tool for webmasters. As you type into the search box, Google Suggest guesses what you’re typing and offers suggestions in real time. This is similar to Google’s “Did you mean?” feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type “bass”, Google Suggest might offer a list of refinements that include “bass fishing” or “bass guitar”. Similarly, if you type in only part of a word, like “progr,” Google Suggest might offer you refinements like “programming”, “programming languages”, “progesterone”, or “progressive”. You can choose one by scrolling up or down the list with the arrow keys or mouse. The tool provides a number that indicates the number of searches a specific word or phrase has had.
http://www.google.com/webhp?complete=1&hl=en

Step 3: Examine your log files on your own website to see what terms customers are using to find an article or website,

Step 4: Visit competitors web sites and articles and examine their meta tags for additional terms,

Step 5: Use a thesaurus to find related terms, include misspellings of keywords in your keywords, and optimize for various forms of nouns and verbs, including tenses and plurals.

Step 6: Measure your success. Keyword statistics give Internet marketers a way to tap into what is on the minds of Internet consumers. When you can match your marketing efforts to the various ways people locate their items of interest on the net, Housley says “potential customers will be streamed to your site like ants to a picnic”. Also measure posts to your blog or new subscribers to your Ezine as other ways to measure how successful your effective public relations strategy has been.

Source: Adapted from: “Determining Keywords” by Sharon Housley published online at http://www.softwaremarketingresource.com/forum/viewtopic.php?t=433/

Why the New Direct Market Access Rule Was Implemented

Recent developments in the field of computer applications have seen trade at the US markets computerized. There were several benefits derived from this. Traders can conduct business and trade at the markets, selling and buying securities at the touch of a button. To access the trading floor, the exchange provided dealers with an access code that enables them log into the system and conduct trade as they please. The dealers and brokers are however registered and also bound by rules and regulations as provided by the SEC, or Securities and Exchange Commission.

Now, many dealer brokers have been allowing their clients and customers as well as other users to use the access code provided by the SEC to trade and conduct business on the bourse. This is often referred to as naked access.

The new rules as put forward by the Securities and Exchange Commission basically sought to tame this idea. Basically, it is unacceptable that traders who are not regulated and do not fall under the jurisdiction of the SEC can conduct business directly on the trading floor. The rule mainly seeks to bar orders placed directly by clients of brokerage firms to a securities exchange platform while using the MPID or market participant identifier issued to a broker or dealer.

The dealers and brokers are usually required to, and are expected to adhere to, laid down regulations. These regulations only apply to them and cannot extend to their clients. This is why the SEC is seeking to regulate direct market access. The new rule put forward by SEC, the exchange commission, seeks to have dealers and brokers put in place risk controls before providing their clients and customers direct market access.

While this rule is basically a US market rule and does not directly affect the Canadian markets, stock brokers and securities firms such as Canada’s TMX have operations and like other sell side dealers, will be affected. While TMX is a big shares trader with operations across the US, only sell side parties will be affected. However, normal trading operations on the US markets are expected to proceed as usual.

US-based dealers and brokers are faced with a difficult situation. The SEC requires that they come up with stringent yet effective rules and controls that will enable them regulate and supervise access to previously unfettered naked access or sponsored access to the markets via the provided MPID. This is especially important as they key is that risk controls will prevent trades that exceed set capital and credit thresholds.

Business Growth Step Three: Marketing Your Business Effectively

Once you’ve carefully chosen your niche(s) and crafted the list of products and services, it’s time for the third step in the business growth process, you need to fertilize it to help it grow. The best way to fertilize a business is through marketing and public relations. If you don’t know the difference, marketing is all of the stuff you pay for, public relations is what you are able to get basically for free. I urge you to think about ways to get public relations, free air time, free ink, and ways to get people talking about you and your business.

Today, this is significantly easier through the medium of social media. Establishing a significant, powerful and positive presence in the online world means you’ll be getting talked about by lots of other people. This can be a very effective public relations tool.

Marketing is the thing that you pay for. That’s television ads, radio ads, Facebook ads, it’s sending out direct mail. Interestingly enough in today’s day and age with all of the attention placed on social media and the internet, more and more people are trying to market that way where there’s clutter. There are more than 239 million websites out there, so you are competing with a lot of people and you can compete effectively, but direct mail is now a great way to get your message across because there is less and less of it. This is why the postal service is having problems and thinking about eliminating Saturday delivery because there is not as much mail!

If you craft a nice looking piece, a piece of lumpy mail, put something in the envelope that makes it bulky so that your prospects want to open it, you’ll stand out from the crowd. Using effective direct mail tactics, in conjunction with online and other marketing media options you are able to drive prospects to your email lists to be able to market to them less expensively after that. These are a few ways to fertilize your business and really get it to grow.

Before you begin however, make sure that you have a unique selling proposition: why are you different? What’s special about you? What’s special about the way you offer your products and who you are. Tell your prospects why they should care about working with you and why they should care about your business.