Direct Sales Marketing (The Marketing Mode of the Future)

Direct sales marketing means selling the goods and services to the end user eliminating not only the middleman but the retailer as well. Over the years it has gained unprecedented popularity. It has grown into a full fledged industry. Here the company contacts the customer directly and demonstrates their product either at home or the office. More and more companies abroad are adopting this system of selling their products. The company not only sells the products but also takes care of after sales service, which is so very important.

These companies use a multi-level-marketing (MLM) system. Here the agent from the company not only gets paid for the sales that he makes but also for the sales made by agents introduced into the Organization by him. of people are working, either part-time or full-time and making much out of it. This is good both for the company as well as for the customer.

People everywhere are associated with direct sales marketing. Lots Lets look at the merits and the demerits:

* It provides an excellent opportunity to interact with people and widen our horizons, in term of social interactions.

* It offers the most flexible of working schedules.

* It can be done on a part-time basis, thus giving you an extra-income. You can also choose it as a full-time thing and make the most out of it.

* It provides you the opportunity to hone your marketing skills in the best possible manners.

* You learn to set realistic goals for yourself and achieve them in the desired time frame.

* It gives the you a sense of ownership as people work under you.

* It helps individual become a strategist, as one thinks of innovative ideas to meet the targets.

* There is face to face interaction with the customer which helps in gaining the customer confidence.

* It is easy to win trust of the customer.

* Customer’s question and concerns can be taken care off promptly.

* The products can be customized to suit the customers requirement.

Along with these benefits and advantages, there are few disadvantages as well:

* The cost of employing a sales team is higher.

* At any given time, an agent cannot attend more than one customers.

The role of agents is very Vital, as they interact with the customers directly. Their knowledge about the product is supposed to be unparalleled.

To execute sale the companies follow certain channels. The most commonly used channels are:

1. Direct Mail: The most common form of direct marketing is direct mail, used by advertisers who send paper mail to all customers on a list.

2. Telemarketing: Agents make cold calls to potential customers.

3. Email Marketing: Emails are used for attract potential customers. However, these emails marketing campaign can be restricted by filtering.

4. Door to Door: Newspapers are the best means to send the leaflet. In this, cost of envelopes, Stamps and running for the addresses of the potential customers can be avoided.

Few examples of Companies which follow direct sales marketing are:

Amway Corporation, Herbalife Ltd., Tupperware Brands Corporation, Oriflame Cosmetics

As more and more companies are moving to Direct Sales Marketing, it perhaps is destined to be the marketing mode of the future.

Network Marketing

Network Marketing (or multi-level marketing) is, by definition, simply a marketing strategy that allows a company to pay nonsalaried distributors, agents, franchisees etc a commission on direct sales of products or services. The commission, or compensation plan as it is often referred to, will vary in the same way that the company’s products will vary but, given the huge amount of reputable and successful businesses out there following this model, network marketing is clearly here to stay. What’s more, unlike ‘direct sales’ that tend to be one-off high cost purchases (think double glazing), network marketing, or referral marketing, relies on a relationship of trust between the salesperson and the customer.

So why does the term ‘network marketing’ send some people running for the hills? In a nutshell, because they confuse it with illegal ‘pyramid’ marketing scams that have made headline news. Network Marketing is not illegal – it provides genuine products for genuine prices, and there won’t be many people who haven’t heard of firms such as Tupperware, Avon, Discovery Toys, Linen-at-home, Mary Kay and endless others. Although promoted as ‘party plans’ these are all in fact network marketing schemes that allow distributors to choose their own hours of work and be compensated according to their sales. In fact, many people prefer this way of starting their own business because they tend to have low entry costs and few, or no, overheads.

For many network marketers, the tried and trusted methods of lead generation will continue to work effectively. Working their ‘warm’ market by contacting family and friends, referrals from their ‘warm’ market and happy customers, ads in local newspapers, handing out business cards, ‘opportunity’ meetings, free samples, trade shows, business groups that offer networking opportunities etc etc. There is nothing wrong with this method, and most network marketing companies will promote this method of selling in their training sessions and promotional literature. There will also be many distributors following this method who have made a good living from their mlm business.

For today’s serious network marketer, however, there are many more opportunities available to them than just these ‘direct’ methods and, in recent years particularly, with the increase in internet entrepreneurs and the downturn in the economy leading to the creation of more and more home businesses, online network marketing, referral marketing, mlm marketing etc have become everyday buzzwords to the keen marketer. The pathway to earning big money in network marketing is through growing a combination of both customers and distributors, and the internet provides almost unlimited opportunities to generate leads through either free or paid-for advertising, opt-in pages, free giveaway products that will encourage prospects to visit their website, auto-responder e-mail series, blogs, social forums, video forums such as u-tube etc etc etc.

In summary, there is no reason at all why we need the internet for network marketing but, for today’s savvy marketers, we must certainly consider it as a serious marketing tool.

Network Marketing Company – 3 Essential Tools to Succeed in a Network Marketing Company

A new Network Marketing Company is started up all the time, all over the world. How does one know that you will be able to succeed in a Network company?

I have been successful in several Network Marketing Companies, and It has been my experience that many are legitimate and that you can make a lot of money working in networking.

Many reasons will be given for success in a Network Marketing Company. Included in this list are unique products, good market and the right leadership. Timing is another point that is often made.

I know that anybody can succeed, and thankfully the essential tools pertain to yourself.

Essential tool No 1, believe in yourself, and do the things that will help you grow. Know that everybody had to start at a certain point in the a company to get to the top.

Network Marketing is a direct selling strategy used to promote products. Promoters get commission for their own product sales and the sales of those they introduced to the company. The products and the company are normally marketed directly to potential consumers and potential business partners.

Essential tool No 2, The company needs people to market products and the business, it is important to know how to market. Marketing is a skill that can be taught and learned. It is essential to learn how to market even before choosing the company. There are many products out there. What one needs is an easy to follow program that will have you up and running from the start. It is useless to choose a company if you do not know how to market, how to generate leads, and the principles behind succeeding in Network Marketing.

Many people want to change their lives and are seeking, without knowing where to start.

Essential tool No. 3, To function optimally, and to succeed quickly and easily, you need to develop leadership skills. All of us has been a leader in one or the other area of our lives. It is important to recognize your own skills and worth, so that you can gain the confidence to operate your Network Marketing business.