Internet Marketing: Secrets of Writing Keyword Rich Articles in Six Easy Steps

Determining keywords is a critical step in writing articles online for effective public relations strategy. If your articles, blog, eZine, or website do not contain related keywords, surfers will be unable to find your articles when they conduct searches.

According to Sharon Housley the formula is a little tricky – you will need to locate terms that are popular and relevant to your article. “These terms may or may not be terms that *you* feel are relevant terms,” she says.

The optimal terms in an article should be terms that a potential customer would use when searching for an article with your content that relates to your area of expertise.

In order to achieve success your article should be optimized with terms and phrases that are descriptive, related to your content, and which receive a significant amount of searches.

“The caveat, of course, is that you want to find terms and phrases where there is little competition, so you quickly achieve high ranking in the important search engines,” according to Housley.

She gives this great formula: relevant + popular with searchers but not with competitors = success

“Markets saturated with other sites competing for search terms make it difficult to find quality keywords. Sometimes it is better to optimize for a less popular term, one that is more targeted at your visitor, as it will likely have a higher conversion rate than a less specific popular term,” she believes.

So how do you go about it?

Here are 6 easy steps:

Step 1: Brainstorm a list of logical terms and phrases that relate to your area of expertise, product or offerings. This should be done by a number of individuals; sometimes people have very different ideas for search terms and by identifying a variety of people and their search terms you may tap words that hadn’t occurred to you.

Step 2: Use free and low-cost tools available online and for download to allow you to expand and research terms that have been brainstormed. The results typically vary with the tools but overall the tools will assist you in determining where to focus your keyword efforts. The tools will often assist with pay-per-click engines, creating expanded, related keywords or phrases that can be bid on.

Examples include:

KeywordTumbler – KeywordTumbler takes existing keyword phrases and generates multiple variations, reordering the words. This allows you to build a large keyword list in seconds.
http://www.keywordtumbler.com/

TheDowser - Overture Keyword Tool, Google Keyword Sandbox, Keyword Harvester, Google AdWords report analyzer, Google AdWords optimization tool, log file analyzer, conversion tracking and optimization tool.
[http://www.thedowser.com/]

WordTracker - Wordtracker helps you choose the right internet marketing keywords that will help your search engine placement and ranking. Use Wordtracker for keyword research. Web marketing is all about search engine ranking, and that starts with the proper internet marketing keywords. Get a free keyword report and web site promotion information!
http://www.wordtracker.com/

Keyword Suggestion Tools - A handy little tool will show you the results of your query from both Wordtracker and Overture for determining which phrases are searched most often. Enter a search phrase below to see how often it’s searched for, as well as get suggestions for alternate (but similar) keywords.
http://www.digitalpoint.com/tools/suggestion/

Keyword Ranking Tool - This utility can be used to check search engines for keyword ranking and track search engine ranking for your various keywords over time, which, as you probably know, is critical when doing search engine optimization.
http://www.digitalpoint.com/tools/keywords/

Overture Keyword Tool - After entering a keyword or phrase, Overture provides a list of related phrases that have been searched on. The tool provides a count that indicates the number of times the phrase has been searched on.
http://inventory.overture.com/d/searchinventory/suggestion/

Topword Tool - Topword Tool is a free online tool that analyzes a complete web page and counts keyword occurrences, as well as keyword phrases (number in brackets), equal to or above that set in the Minimum Occurrences setting. It supplies a list of keywords and keyword phrases which are most likely to achieve the highest rankings on a major search engine. The tool will also analyze your meta description/keyword and title tags and then, through color coding, inform you of words/phrases which should be included. The main use for this tool is checking your optimization and tweaking existing web sites to rank well.
http://www.abakus-internet-marketing.de/tools/topword.html/

Google Suggestion - The Google Suggestion is a new online tool for webmasters. As you type into the search box, Google Suggest guesses what you’re typing and offers suggestions in real time. This is similar to Google’s “Did you mean?” feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type “bass”, Google Suggest might offer a list of refinements that include “bass fishing” or “bass guitar”. Similarly, if you type in only part of a word, like “progr,” Google Suggest might offer you refinements like “programming”, “programming languages”, “progesterone”, or “progressive”. You can choose one by scrolling up or down the list with the arrow keys or mouse. The tool provides a number that indicates the number of searches a specific word or phrase has had.
http://www.google.com/webhp?complete=1&hl=en

Step 3: Examine your log files on your own website to see what terms customers are using to find an article or website,

Step 4: Visit competitors web sites and articles and examine their meta tags for additional terms,

Step 5: Use a thesaurus to find related terms, include misspellings of keywords in your keywords, and optimize for various forms of nouns and verbs, including tenses and plurals.

Step 6: Measure your success. Keyword statistics give Internet marketers a way to tap into what is on the minds of Internet consumers. When you can match your marketing efforts to the various ways people locate their items of interest on the net, Housley says “potential customers will be streamed to your site like ants to a picnic”. Also measure posts to your blog or new subscribers to your Ezine as other ways to measure how successful your effective public relations strategy has been.

Source: Adapted from: “Determining Keywords” by Sharon Housley published online at http://www.softwaremarketingresource.com/forum/viewtopic.php?t=433/

Tips for Marketing With Newsletters

Newsletters are a great tool for businesses that want to keep in regular contact with their customers and prospects, build lasting relationships, and market their products and services effectively. But there’s a certain science to effective newsletter marketing. It’s different than traditional direct mail marketing where you blast out a hard-selling advertisement to your mailing list.

To get the best results from your newsletter marketing campaign, follow these simple tips.

Know your audience

Who is going to be reading your newsletter? Current customers? Prospects that you hope will one day become customers? Your colleagues?

You need to clearly identify who your audience is, so you can create a newsletter that appeals to their interests. The more you know about your audience, the more effective your newsletters can be.

Focus on building your list

Your mailing list will play a huge role in the effectiveness of all your direct mail marketing efforts. You want to make sure the people receiving your newsletters are actually interested in reading them. Otherwise, you’re just wasting money and killing your potential return on investment.

You need to make sure your list is top quality. If you’re going to buy a list, be sure that the recipients on that list meet the criteria of your target audience. You should also put some energy into building your own house list as this will always be more targeted than a list you buy from a vendor.

Don’t always sell, sell, sell

Yes, newsletters can be a great marketing tool, but that doesn’t mean that you should approach it like you would a traditional direct mail marketing piece. You don’t want your newsletter to be one big advertisement. It should contain useful content that your audience will find interesting. Remember, newsletter marketing is about building relationships. Focus on presenting yourself as a trusted expert, and when applicable, push readers to take some specific action.

When you give your readers information they can benefit from, they’ll continue to read your newsletters and turn to you whenever they need your products or services.

Study other newsletters

Take a look at newsletters being sent out by your competitors and even companies in other industries. Learn from them. What do you like about their newsletters? What do you dislike as a reader?

By studying other newsletters from the point of view of a reader, you can do a better job of creating newsletters that will appeal to your audience.

Listen to feedback from readers

Let your readers tell you what kind of content they want. Encourage your readers to contact you with their honest feedback about your newsletter. Whenever someone new subscribes to your list, give them the opportunity to share their preferences with you. All of this ensures you create a reader-centric newsletter that people will love, share, and respond to.

Make sure it looks great

Finally, you need to make sure your newsletter looks professional. Turn to one of the trust direct mail companies to get high quality printing, excellent design, and seamless mailing to your recipients. Your readers will judge your newsletter by its appearances. If it doesn’t look crisp and professional, it reflects poorly on your brand.

Why the New Direct Market Access Rule Was Implemented

Recent developments in the field of computer applications have seen trade at the US markets computerized. There were several benefits derived from this. Traders can conduct business and trade at the markets, selling and buying securities at the touch of a button. To access the trading floor, the exchange provided dealers with an access code that enables them log into the system and conduct trade as they please. The dealers and brokers are however registered and also bound by rules and regulations as provided by the SEC, or Securities and Exchange Commission.

Now, many dealer brokers have been allowing their clients and customers as well as other users to use the access code provided by the SEC to trade and conduct business on the bourse. This is often referred to as naked access.

The new rules as put forward by the Securities and Exchange Commission basically sought to tame this idea. Basically, it is unacceptable that traders who are not regulated and do not fall under the jurisdiction of the SEC can conduct business directly on the trading floor. The rule mainly seeks to bar orders placed directly by clients of brokerage firms to a securities exchange platform while using the MPID or market participant identifier issued to a broker or dealer.

The dealers and brokers are usually required to, and are expected to adhere to, laid down regulations. These regulations only apply to them and cannot extend to their clients. This is why the SEC is seeking to regulate direct market access. The new rule put forward by SEC, the exchange commission, seeks to have dealers and brokers put in place risk controls before providing their clients and customers direct market access.

While this rule is basically a US market rule and does not directly affect the Canadian markets, stock brokers and securities firms such as Canada’s TMX have operations and like other sell side dealers, will be affected. While TMX is a big shares trader with operations across the US, only sell side parties will be affected. However, normal trading operations on the US markets are expected to proceed as usual.

US-based dealers and brokers are faced with a difficult situation. The SEC requires that they come up with stringent yet effective rules and controls that will enable them regulate and supervise access to previously unfettered naked access or sponsored access to the markets via the provided MPID. This is especially important as they key is that risk controls will prevent trades that exceed set capital and credit thresholds.