Understanding All the Types of Whiskey

Types of Whiskey

Bourbon whiskey – this type of whisky is made from at least 51% corn and must be stored in new charred American oak containers. It’s distilled to a maximum strength of 160 proof (80 percent alcohol by volume). The identity of the bourbon is not disclosed on the label, only its class or type.

Tennessee whiskey – similar to Kentucky straight bourbon but it has an additional requirement that the product also qualifies as Tennessee whiskeys if it meets all requirements except for aging time, typically five years, which makes it different than other bourbons.

Malt whiskey – these are produced throughout Scotland and Ireland using malted barley instead of grain mash; often peaty tasting with smoky characteristics.

Scotch Whiskey – these are made in Scotland and is made with malted barley and distilled twice in pot stills.

Irish Whiskey – these are also known as single malt whiskey or pure pot still whiskeys; most popular of which is Jameson Irish whiskey. Another distinction between Scottish whisky and Irish Whiskey, Scottish whiskies are typically combined before being bottled while Irish ones are not.

Rye Whiskey – rye-based bourbon that must be aged for at least two years but can have a higher percentage of rye content than many bourbons.

Single malt whiskey – this is a type of whiskey made at a single distillery, by using malted barley and only one pot still. Single malt scotch whiskies are available in many different flavours depending on the types of oak barrels used to age them.

Blended whiskey – this is composed of around 40–50% grain neutral spirits (GNS) or commonly referred to as alcohol distilled from fermented cereal grains with some whiskeys being more common than others; popular ones include Johnnie Walker Red Label which is mostly composed of corn spirit along with not less than 13 other ingredients including rye, wheat, bourbon etc.

Craft Whiskey – this a true artisan whiskey produced by small batch distillers, using hand-picked unique ingredients. Examples include The Lakes Whisky.

How to drink whiskey

Different types of whisky should be consumed in different way in order to get the best taste and flavour of each.

Single malt whiskey should be consumed neat with a few cubes of ice to be able to taste it at its best.
Blended whiskies are great for mixing as they can take other flavours quite well hence making them ideal for cocktails or simply enjoying over ice.
Non chill filtered whiskey usually gives you better flavours when consumed straight up without any additives or mixers though opinions do vary depending on who prefers what type of drams/drinks etc.
Rye whisky is best consumed neat as it can be a bit spicy and needs to be taken slowly.
Scotch whisky is best taken neat or on the rocks with just a splash of water to open up all its flavours.
Bourbon can be consumed neat or on the rocks and is best enjoyed with a little bit of water to allow for flavours to open up.
Irish whiskey can be consumed neat but needs time as its delicate flavour means it doesn’t need any mixers unless you want one – in which case go right ahead.

It is important that one understand the different types of whiskies before buying them or mixing them with other drinks or ingredients since some are not compatible with each other hence ruining the drink, cocktail etc. It is also advisable for those who want to make cocktails on their own at home to go through recipes first so they know what ingredients will work well together and which won’t.

What should you pair with your whiskey for the perfect evening?

Whiskey pairing is an important topic that should be discussed. There are many different types of whiskies available in the market, but it’s important to remember that not all go well with food. For example, if you want a whiskey to enhance your dining experience at a fancy restaurant or for pairing with any other type of meal such as breakfast or lunch, then choose lighter tasting ones like blends which don’t contain much peat. If you’re looking for something stronger and more intense on the palate however (such as those aged in sherry casks), these can be better paired with specific foods such as cheese platters without ruining the taste of what you’re eating.

The history behind Irish, Scottish, and American whiskeys

Ireland and Scotland have a long history in whiskey production, and most drinkers will be familiar with a few of the brands that have been around for several decades, such as Bushmills, Jameson’s, and Macallan. It all started when monks began distilling whiskey for medicinal purposes, and then the Irish spread that knowledge throughout Europe during the early Middle Ages. The Irish didn’t just bring their skills with them either; they also brought over barley seeds which helped to drive production forward because the low-quality grains were difficult to cultivate in most countries at this time.

The history behind American whiskeys however does not go as far back though there has been some recently unearthed documents that suggest George Washington (the first president) used corn instead of rye or other ingredients. American whiskey is also known for being very strong with a distinct flavour profile that has been shaped by the country’s origins as well as its distilling process which involves melting down maple sap to create sugar first before fermenting it into alcohol.

Network Marketing – Ultimate Leverage of Your Time and Money

The golden age of the internet has changed the landscape of entrepreneurship forever. No longer is the average individual handcuffed to inaction by lending institutions. Large amounts of capital are not a prerequisite to success in business when you and I have direct access to over 1.5 billion web users and consumers. I can’t overstate the importance of this concept. Right at this very moment, you’re looking at, and using, the most powerful machine ever to be invented by man. Can you feel the power of that?

The information revolution we have all lived through these past two decades has made it possible to use these fabulous machines to be a successful home business owner. You have the option to choose among thousand and thousands of products and services to promote and sell without ever ordering anything or stockpiling inventory. These are products and services that have already been proven to sell. The manufacturers and producers of these products would love to have you sell their wares for them. Everybody wins in this scenario.

During the same time that computer systems were being made accessible and affordable to the masses, and the information age was blooming, another sales model was gaining ground and being used in every industry. The idea of Network Marketing was being put into place as the primary sales outlet for many products. I’m sure you’ll recognize the names Avon, Amway, and Tupperware, to name a few. The idea is to recruit representatives who function as independent contractors. The producers of the products now have a sales force without the overhead of salaries, office space, benefits, etc. The representatives are given monetary and residual income incentives for recruiting additional sales reps as well as the direct sales of products. Genius really. And millions of people get to live the dream of business ownership, self-reliance and financial freedom.

This is where the true power of time leverage is derived from. You now have the power to create your own network. Your very own network of sales people who are now providing you with income every month from their efforts because you took the time to teach them and help them grow their own business. Every minute you have spent with your people will pay you over and over into the future. This is the ultimate leverage of your time. You’re no longer trading time for dollars. You’re working one hour and getting paid for it many times. Perhaps indefinitely. How powerful is that?

Now, what if someone combined the reach of the Internet to sell products directly, as well as provide and endless stream of recruits for your network? What if it was possible to have your own business where all of the barriers to your success were already thought of and solutions provided? Would this be of value to you?

Several companies have entered this space and are proving wildly successful because they are hitting the nerve directly when it comes to providing value to the home business owner. They have put together all of the tools that work; all of the processes that get results; and all the support anyone could ever use. These companies are rewriting the story when it comes to allowing anyone without any experience in sales or Internet marketing to create meaningful and life-changing incomes while operating their own network marketing business.

Take the time to research these types of companies. Investigate what they have to offer. Do your due diligence and do yourself a favor. Act today to change your life. Leverage your time and money so you will have more of both. After all, isn’t that what we all want?

I am personally associated with one such company, and of course, I would recommend having a look at it. It’s proven incredibly successful in training, support, and producing real income. You can start here [http://www.mellowmavenmarketing.com/] on your own road to financial freedom.

Tips for Marketing With Newsletters

Newsletters are a great tool for businesses that want to keep in regular contact with their customers and prospects, build lasting relationships, and market their products and services effectively. But there’s a certain science to effective newsletter marketing. It’s different than traditional direct mail marketing where you blast out a hard-selling advertisement to your mailing list.

To get the best results from your newsletter marketing campaign, follow these simple tips.

Know your audience

Who is going to be reading your newsletter? Current customers? Prospects that you hope will one day become customers? Your colleagues?

You need to clearly identify who your audience is, so you can create a newsletter that appeals to their interests. The more you know about your audience, the more effective your newsletters can be.

Focus on building your list

Your mailing list will play a huge role in the effectiveness of all your direct mail marketing efforts. You want to make sure the people receiving your newsletters are actually interested in reading them. Otherwise, you’re just wasting money and killing your potential return on investment.

You need to make sure your list is top quality. If you’re going to buy a list, be sure that the recipients on that list meet the criteria of your target audience. You should also put some energy into building your own house list as this will always be more targeted than a list you buy from a vendor.

Don’t always sell, sell, sell

Yes, newsletters can be a great marketing tool, but that doesn’t mean that you should approach it like you would a traditional direct mail marketing piece. You don’t want your newsletter to be one big advertisement. It should contain useful content that your audience will find interesting. Remember, newsletter marketing is about building relationships. Focus on presenting yourself as a trusted expert, and when applicable, push readers to take some specific action.

When you give your readers information they can benefit from, they’ll continue to read your newsletters and turn to you whenever they need your products or services.

Study other newsletters

Take a look at newsletters being sent out by your competitors and even companies in other industries. Learn from them. What do you like about their newsletters? What do you dislike as a reader?

By studying other newsletters from the point of view of a reader, you can do a better job of creating newsletters that will appeal to your audience.

Listen to feedback from readers

Let your readers tell you what kind of content they want. Encourage your readers to contact you with their honest feedback about your newsletter. Whenever someone new subscribes to your list, give them the opportunity to share their preferences with you. All of this ensures you create a reader-centric newsletter that people will love, share, and respond to.

Make sure it looks great

Finally, you need to make sure your newsletter looks professional. Turn to one of the trust direct mail companies to get high quality printing, excellent design, and seamless mailing to your recipients. Your readers will judge your newsletter by its appearances. If it doesn’t look crisp and professional, it reflects poorly on your brand.