Business Growth Step Three: Marketing Your Business Effectively

Once you’ve carefully chosen your niche(s) and crafted the list of products and services, it’s time for the third step in the business growth process, you need to fertilize it to help it grow. The best way to fertilize a business is through marketing and public relations. If you don’t know the difference, marketing is all of the stuff you pay for, public relations is what you are able to get basically for free. I urge you to think about ways to get public relations, free air time, free ink, and ways to get people talking about you and your business.

Today, this is significantly easier through the medium of social media. Establishing a significant, powerful and positive presence in the online world means you’ll be getting talked about by lots of other people. This can be a very effective public relations tool.

Marketing is the thing that you pay for. That’s television ads, radio ads, Facebook ads, it’s sending out direct mail. Interestingly enough in today’s day and age with all of the attention placed on social media and the internet, more and more people are trying to market that way where there’s clutter. There are more than 239 million websites out there, so you are competing with a lot of people and you can compete effectively, but direct mail is now a great way to get your message across because there is less and less of it. This is why the postal service is having problems and thinking about eliminating Saturday delivery because there is not as much mail!

If you craft a nice looking piece, a piece of lumpy mail, put something in the envelope that makes it bulky so that your prospects want to open it, you’ll stand out from the crowd. Using effective direct mail tactics, in conjunction with online and other marketing media options you are able to drive prospects to your email lists to be able to market to them less expensively after that. These are a few ways to fertilize your business and really get it to grow.

Before you begin however, make sure that you have a unique selling proposition: why are you different? What’s special about you? What’s special about the way you offer your products and who you are. Tell your prospects why they should care about working with you and why they should care about your business.

Network Marketing Company – 3 Essential Tools to Succeed in a Network Marketing Company

A new Network Marketing Company is started up all the time, all over the world. How does one know that you will be able to succeed in a Network company?

I have been successful in several Network Marketing Companies, and It has been my experience that many are legitimate and that you can make a lot of money working in networking.

Many reasons will be given for success in a Network Marketing Company. Included in this list are unique products, good market and the right leadership. Timing is another point that is often made.

I know that anybody can succeed, and thankfully the essential tools pertain to yourself.

Essential tool No 1, believe in yourself, and do the things that will help you grow. Know that everybody had to start at a certain point in the a company to get to the top.

Network Marketing is a direct selling strategy used to promote products. Promoters get commission for their own product sales and the sales of those they introduced to the company. The products and the company are normally marketed directly to potential consumers and potential business partners.

Essential tool No 2, The company needs people to market products and the business, it is important to know how to market. Marketing is a skill that can be taught and learned. It is essential to learn how to market even before choosing the company. There are many products out there. What one needs is an easy to follow program that will have you up and running from the start. It is useless to choose a company if you do not know how to market, how to generate leads, and the principles behind succeeding in Network Marketing.

Many people want to change their lives and are seeking, without knowing where to start.

Essential tool No. 3, To function optimally, and to succeed quickly and easily, you need to develop leadership skills. All of us has been a leader in one or the other area of our lives. It is important to recognize your own skills and worth, so that you can gain the confidence to operate your Network Marketing business.

Maximize Your Marketing Buzz – Channel Your Communications Into One Integrated Marketing Plan

The concept of Integrated Communications stems from Integrated Marketing Plan, but taking it to a different level. Let’s just say this is the “Art” of marketing and Integrated Marketing Plan is the “Science” of it… Or put it another way, Integrated Communications is like the art of cooking, planning all the right ingredients to be put into the cooking pot. Integrated Marketing Plan is the reality check presenting you with a budget which restricts the amount of ingredients.

This is seen as a reality check for enthusiastic marketers with the planning phase allows you great creativity in applying your marketing mix. It helps you to apply your rational thoughts to justify your marketing spending. It helps you plan your budget by guiding you to match your financial and manpower resources, gives you a time line for achieving your goals and helps you monitor your progress.

Integrated Communications is a term which defines a concept which consolidates and reiterates through one focused & unified message across all the marketing mix of advertising, public relations, direct marketing as well as all marketing collaterals.

The concept works well for both the traditional as well as internet marketing. Large brick and mortar corporations will manage theirs via synchronizing their TV, radio & press ads, publicity with direct sales initiatives with one single message. Past experience suggested that great effort must be executed to ensure that all marketing mix activities are aligned throughout with one single message. This is especially so when the corporation is large and adopts a decentralized business model.

By contrast, with regards to Integrated Communications for Small business Internet Marketing, there seems to be lesser alignment problems. You can standardize and focus your keywords in your scripts, online display ads, emails, newsletters to enhance search results via Search Engine Optimization (SEO), do your social book-marking, networking and viral marketing all within your control.

Successful campaigns almost without fail (don’t mind the pun) consists of at least 4 aligned marketing tactics, namely extensive exposure advertisements, direct marketing, website, email marketing.

Hence, “Integrated” takes on a whole new meaning when you examine the various potential communications tools you can used, match it with your marketing budget plan, time it for implementation and review it over time for enhanced effectiveness. This effectively speaking, forms the Integrated Marketing Plan.