Business Growth Step Three: Marketing Your Business Effectively

Once you’ve carefully chosen your niche(s) and crafted the list of products and services, it’s time for the third step in the business growth process, you need to fertilize it to help it grow. The best way to fertilize a business is through marketing and public relations. If you don’t know the difference, marketing is all of the stuff you pay for, public relations is what you are able to get basically for free. I urge you to think about ways to get public relations, free air time, free ink, and ways to get people talking about you and your business.

Today, this is significantly easier through the medium of social media. Establishing a significant, powerful and positive presence in the online world means you’ll be getting talked about by lots of other people. This can be a very effective public relations tool.

Marketing is the thing that you pay for. That’s television ads, radio ads, Facebook ads, it’s sending out direct mail. Interestingly enough in today’s day and age with all of the attention placed on social media and the internet, more and more people are trying to market that way where there’s clutter. There are more than 239 million websites out there, so you are competing with a lot of people and you can compete effectively, but direct mail is now a great way to get your message across because there is less and less of it. This is why the postal service is having problems and thinking about eliminating Saturday delivery because there is not as much mail!

If you craft a nice looking piece, a piece of lumpy mail, put something in the envelope that makes it bulky so that your prospects want to open it, you’ll stand out from the crowd. Using effective direct mail tactics, in conjunction with online and other marketing media options you are able to drive prospects to your email lists to be able to market to them less expensively after that. These are a few ways to fertilize your business and really get it to grow.

Before you begin however, make sure that you have a unique selling proposition: why are you different? What’s special about you? What’s special about the way you offer your products and who you are. Tell your prospects why they should care about working with you and why they should care about your business.